DVR Use Not Having Huge Impact on Ratings
Despite the hubbub about DVR use, there’s hope for advertisers and time-sensitive ads, because viewers aren’t delaying the viewing of recorded programs, according to (pdf) a recent analysis of Nielsen...
View ArticleTop 10 Automotive Online Ad Spenders – November 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleOnline Advertised Job Vacancy Annual Growth Continues to Slow
Online advertised vacancies in December were down 13% month-to-month due to seasonality, The Conference Board reported, while the year-on-year growth rate, at 6%, was the smallest annual increase since...
View ArticleWorld’s Most Engaged and Influential Mostly Unhappy with Large Corporations
Most of the world’s most-engaged citizens say large companies have too much influence on government decisions and want aggressive action against the activities and influence of national and...
View ArticleOut-of-Home Video Ad Spend to Reach $2.25B in 2011
As digital, video and wireless technologies redefine the outdoor advertising sector over the next few years, outdoor will rank second only to internet advertising in ad spending growth, writes...
View Article2008 B2B Marketing Forecast: Rise in Budgets, Online Spending (Updated)
Most B2B marketers (some 60%) plan to increase their 2008 marketing budgets – but fully 79% plan to increase their online marketing budgets, according to BtoB magazine’s “2008 Marketing Priorities and...
View Article‘Online at Work’ Audience a Prime Target for Advertisers
The internet allows advertisers to reach office workers, who spend significant chunks of their time online while at work, often engaging in personal tasks not related to their jobs, including shopping,...
View ArticleTen Key Online Predictions for 2008
eMarketer has issued predictions for 2008 in key online areas, including those related advertising, videos, social networks, e-commerce and entertainment, saying online advertising will ride out...
View ArticleTV Watchers More Engaged If Viewing Online, Engagement = Ad Receptivity
Consumers who watch TV online are more engaged than those who watch programs on TV sets, according to a cross-media study by Simmons, part of Experian Research Services, reports MediaPost. Moreover,...
View ArticleTop 10 Online Retailers by Conversion Rate – November 2007
Note: E-commerce sites considered must have had a minimum of 500K unique visitors during the month.
View ArticleTravel Meta Search Poised to Take Off with Kayak, SideStep Merger
The merger of the two largest meta search engines in the travel industry, Kayak.com and SideStep.com, announced in December, will likely create critical mass for the travel meta search, according to a...
View Article2007 Media M&A at Record Highs – 838 Deals Totaling $110B
Led by the online media and marketing services sectors, M&A for the media and information industries reached record highs in 2007 with 838 transactions and nearly $110 billion in value for the year...
View ArticleHoliday E-commerce Postmortem: Record $29B in Sales, Up 19% from ’06
Some $29.2 billion was spent online during the 2007 holiday season, a 19% gain versus the same period last year, according to comScore’s final update of e-commerce spending during the holiday season...
View ArticleAmericans Renew Love Affair with TV as Digital Mandate Looms
As the digital TV mandate begins to loom on the horizon, US consumer interest in flat panel televisions has exploded, while the demand for bulkier TV technologies such as rear projection and CRT...
View ArticleTop 10 Entertainment & New-Release Movie Online Ad Spenders – November 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleGoogle Sets New High with 66% of US Searches in December
Google accounted for 65.98% of all US searches in the four weeks ended Dec. 29, 2007 – its highest share ever and 7% more than in the year-earlier period, according to data from Hitwise. In 2007,...
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